About Imogen AICI become a personal stylist Blogging Image Consulting imogen lamport More personal styling

The Secret to My Success as an Image Consultant


I’m typically asked by up and coming picture consultants and private stylists how I’ve managed to realize all that I’ve finished, This blog with its hundreds of posts, picture training packages, books, movies, 16 Type Varieties …. what are the secrets and techniques to my success?

And my answer all the time is – child steps. I simply take one little action after another.  Day after day.  Yr after yr.

  • I too began off having never having had a paying shopper.
  • I too was utterly new once I began.
  • I too had never written an article or weblog submit
  • I too, hadn’t written a word of a guide.

But each day, by taking a small action, one baby-step after another, and ceaselessly with a sideways shuffle too, my business has grown, my output has reached over 15 million individuals and aspiring consultants are drawn to me to help them obtain their goals.

When you consider any sort of business, there are some issues which might be plain truths.

  1. You could market your corporation so shoppers can find you.
  2. You want to have administration processes that maintain your enterprise operating, from product ordering and shopper affirmation processes to invoicing and bookkeeping.
  3. You want to be able to present the providers you’re offering.
  4. You might want to have sources for the products you’re selling and know what your turnover requirements are, and lead occasions for delivery.
  5. You must find individuals to do the belongings you’re not so nice at and don’t take pleasure in, so you possibly can spend your time doing the high-value work that you simply do love that may develop your enterprise.

To create a sustainable business, it’s value noting that advertising never stops.  Take a look at all the key brands – probably the most successful ones are doing advertising they usually never stop.  You need to, to get your identify out into the world, and turn into prime of thoughts. 

Discover the best way to market what you are promoting that is the greatest for you, and the one you take pleasure in probably the most, as this can make it a sustainable effort.  In case you’re doing belongings you don’t love, the minute you get a bit too busy, or lack motivation, it is going to be the very first thing knocked off your record and your small business will endure.

Take action and learn the skills of personal colour analysis and personal stylingWork to Your Strengths

Find a means of working, utilizing your picture and colour expertise, that you simply really take pleasure in.  Take your expertise and adapt them to the surroundings that you simply take pleasure in being in, in a method that works for you.  You don’t need to be self-disciplined or have plenty of willpower to maintain working whenever you love what you’re doing.

Working together with your strengths makes it so much simpler to rise up each day and start working, not letting your self be distracted by different stuff.  Graduates of my coaching program use their expertise in some ways

  • One who loves sewing helps individuals choose the patterns and materials that flatter them.
  • One who loves retail works in shops as a private shopper and finds it so easy to make gross sales as she actually will get her shoppers, their physique, colouring and character, they usually love her for it
  • One who’s an ex-teacher who adores holding group workshops and courses to assist individuals discover their genuine fashion
  • One who loves corporate works with businesses helping their staff present probably the most constructive image and align with the enterprise model.
  • One who is a mom of younger youngsters spends her time helping different mothers uncover their greatest type that works with their casual way of life
  • One is a hairdresser who now has the information to seek out her shoppers their good hair colour and to help them uncover their preferrred color palette for clothes and makeup.
  • One is captivated with recycling and runs a consignment boutique and helps create a more sustainable trend world.

What I know is that there isn’t any one right solution to run an image business. 

What are my strengths?  I’m unbiased so I’m pleased to work alone.  I’m capable of clarify complicated concepts in a simple approach, which makes me an excellent instructor.  I’m an introvert, so I take pleasure in spending long durations working alone. And I’ve obtained an overactive brain that loves turning concepts into one thing concrete.

I realised early on that instructional advertising was (fairly than going to networking groups or spending hours on social media) my forte.   I discovered that I liked writing blog posts, sharing my information and educating ladies within the secrets of colour and elegance, which is why for me blogging is my greatest advertising device and in addition helps me improve my expertise and information as a picture skilled (and I lately gained the 2019 AICI Jane Segerstrom Award for all of the work I’ve completed here on the blog serving to others really feel extra empowered and discover a constructive picture of their own).

Award winning Image Consultant Imogen Lamport with the Jane Segerstrom Award

I really like creating new products, processes and ideas.  For me, that is the actually enjoyable stuff.  This is the reason I’ve created picture and color marketing consultant training packages and tools, a personal colour analysis system of 18 colour directions, on-line type packages and most lately been a part of the 16 Fashion Varieties workforce that provides you an perception into how your character (Myers Briggs Sort) influences your strategy to fashion.  

I work to my strengths because it keeps me motivated and excited.  So, what do you love to do?  What ignites your ardour?  What are you excited about?  

If you work to your strengths, the obstacles that seem in your path simply develop into belongings you work around, fairly than letting them cease you utterly.

Maintain Taking Actions

To develop into successful, you need to hold taking actions.  The primary action may be to get the coaching it’s essential to comply with your dream (whether it’s turning into a picture advisor or a scientist… this applies to us all).  After which it’s using that information, consolidating it, and practising your expertise and learnings.

Top-of-the-line pieces of advice I inform people who are beginning a business is that if they haven’t any or few shoppers,  they usually need a full-time revenue – that they should spend any time they don’t seem to be with shoppers, advertising their business.  This will mean writing weblog posts, social media advertising, networking each online and in-person, creating advertising supplies to offer away, cold-calling potential three way partnership companions, creating relationships, asking for testimonials from past shoppers, creating and updating their web site to mirror their experience and embrace any new testimonials …. and the listing goes on.

Watching TV, going to lunch with buddies, spending your time doing the family chores (as much as they have to be completed, they don’t seem to be during business hours at my place), are all great, however are they shifting you forwards in the direction of your objectives?

So many individuals let the worry of failure stop them from doing anything.  Too often I hear individuals tell me that they are perfectionists.  In actuality, this is only a means of procrastinating and not shifting forwards (nothing is ever good, so cease making an attempt!). 

Perfection is the enemy of action, and motion is what moves you in the direction of your objective.

Presenting at the AICI International Conference 2019Hold Studying

Certainly one of my other keys to success is that I never stop studying.  In reality, I’ve discovered one thing from each single shopper I’ve ever seen, after each session I take into consideration what I might do higher, and what that individual has taught me.  My shoppers convey the theories and rules of colour and elegance to life, right in front of my eyes.

I’ve discovered something from each workshop, presentation or seminar I’ve ever attended (even the train-wrecks, the terrible ones that you simply assume are a complete waste of your time, from them I study what not to do).

I’m a member of my skilled association (AICI) and attend instructional conferences and occasions to keep me studying and growing, plus I put myself ahead as a speaker to share what I have discovered (and this additionally makes me solidify my thoughts and ideas, to have the ability to share them with others, and makes me continue to grow too).  And even having to create my monthly instructional webinars for image consultants makes me stop and assume, consolidate my ideas and put together a presentation that shall be content crammed, useful and actionable for different image professionals.

In case you assume you understand the whole lot and there’s nothing left to study, then you definitely’re not going to be giving your shoppers the most effective session potential.  I’ve been working away at this full-time for over 15 years, and I’m nonetheless learning and enhancing!Personal colour analysis tools for image and colour consultants

Carry on Monitor

It’s very straightforward to be diverted off your desired path. Having a robust mission and vision of what you need to do and achieve will assist to keep you on monitor and working in the direction of your objectives.   Understanding what you need to obtain lets you take a look at opportunities that come up and can inform you if they’re proper or mistaken for you.  There are one million community advertising corporations who need you to sell their makeup, skin-care and clothes strains and it is advisable know if this is one thing you do or don’t need to do, if this type of opportunity will assist you to to get to your objective, or divert you onto a path that isn’t where you need to go.

Get Out of Your Consolation Zone

And last, but definitely not least, getting out of your comfort zone and saying yes to alternatives that come up is so key to creating a profitable enterprise.

Each time a chance has come alongside that I’m not prepared for, I say sure, because this forces me on a steep and fast learning curve, to get ready and make it work!   Positive it scares me and I’ll fear I’ve finished the fallacious factor, however wanting again, I’ve by no means regretted saying yes to opportunities that align with my mission.

For those who say no to alternatives, then you’re saying no to progress and potential to enhance your expertise and grow to be a fair better image skilled.

Things as small as making your first YouTube video can feel large and overwhelming to start out with.  Just doing it, having a crack, and placing it out there will get you out of your comfort zone and maintain you on monitor.  My first videos have been nothing special, and neither have been my early weblog posts.  Preserving on doing them, pushing myself, has made positive that I improve.

Identical to having youngsters (for anybody who has carried out it), you’re never utterly prepared.  However once that child is born, you go on a steep learning curve and make yourself as prepared as you could be!

There’s No Secret to Turning into Successful

The truth is, there isn’t a secret, it’s about working exhausting, and working sensible.  Finding your ardour and then pursuing it.  Listed here are the eight qualities you want (in my eyes) to achieve success.

Preserving on going when life throws curve balls (and boy I’ve had a number of of those through the years, when quitting would have been the straightforward thing to do).  

As an alternative of seeing obstacles as insurmountable, to know which you could go around them, climb over them or find a new approach.

For me, quitting has by no means been an choice.  The thought of ever working for another person again makes me really feel physically sick.  

I’m all about shifting ahead and taking all those small steps to keep on down this path that I’ve chosen.

For those who’re inquisitive about pursuing colour picture consulting (personal styling) as a career, then take a look at my classroom and online coaching options which offers you the talents and information you’ll want to turn your passion into a career.  I don’t maintain something back in my training so that you simply get the professional, in-depth info you need.


Develop into an Skilled Private Stylist, Colour and Picture Advisor

Need to Turn out to be a Private Stylist or Image and Colour Marketing consultant?

Why I’m an Image Advisor and How You Can Be Too.

The Secret to My Success as an Image Consultant



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