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Hay-Hay Concept & Tariel Bisharian Showroom Fashion Presentation

Hay-Hay Concept & Tariel Bisharian Showroom Fashion Presentation

Hay-Hay Idea & Tariel Bisharian Showroom Style Presentation

Represented by Taerus PR.

HAY-HAY Style Idea Retailer in collaboration with Tariel Bisharian Showroom – Milano introduced a number of gifted rising designers.

The presentation included clothes collections in addition to equipment and jewelry strains. The friends had an opportunity to satisfy a number of rising designers from Armenia, Estornia, France, Italy, Taiwan,Ukraine and the US.

Hay-Hay Idea & Tariel Bisharian

Photographs: Anna Minaeva

In line with Lucine Ayanian, Founder and Artistic Director of HAY-HAY, new and fascinating designers of Armenian origin are continuously wanted: “That is superb that previously couple of years rising manufacturers have been capable of be a magnet for trend professionals everywhere in the world. I actually consider in Armenian design. I consider that our distinctive roots can deliver magnificence and elegance to everybody’s life lately. That is why I put all my effort and time into HAY-HAY Idea Retailer – to provide Armenian designers an opportunity to succeed in new clients wherever they’re”, she explains. “HAY-HAY and TB Showroom are a lot extra than simply one other business sport. It’s a platform the place we will make Armenian design recognized worldwide, collectively.”

Cocktail occasion was attended by Antonella Volpe, PR at COLLEZIONI, Italy; Music Yu Zhang, Head Style Editor at TRIPLEmag, Paris/Italy; Irina Chernyak, Editor-in-Chief at La Botanica, US/Italy; Russ Ev, Editor-in-Chief at Spy Information Journal; Rai TV and others. Media presentation included style collections from the next manufacturers: Anet’s Assortment, ARTUYT Silk, Armine Ohanyan, Daphne Couture, IIIIT Artwork Retailer, Naughty Sunday Eyewear, SHABEEG, SOMA Jewelry, Z.G.EST.

HAY-HAY is the purchasing vacation spot for Armenian design. It’s a platform the place rising designers get their probability to succeed in new clients everywhere in the globe. It’s a singular on-line retailer that gives a wide array of things – from hand-picked collections to footwear and equipment, from luggage to residence textiles and nifty gadgets. https://www.hay-hay.co

Tariel Bisharian Showroom is a Milan-based multi-brand trend showroom and consultancy skilled in rising designers. The corporate specialises in model constructing campaigns, together with gross sales campaigns and style shows, for designers, labels, and producers. https://www.tbmilano.com

IIIIT Sarkisian

Lilit Sarkisian is a well-known trend illustrator and artist. For a few years, Lilit has been creating prints and illustrations for well-established European and Ukrainian designers.
In 2016, she launched her personal model, IIIIT SARKISIAN, that includes garments, equipment, and residential textiles with distinctive prints that she presents in her LILIT ART STORE. Lilit’s mission is to print the entire world, making it extra lovely. Every print is created by hand utilizing watercolour and ink. The very best high quality prints assure that they gained’t fade, crack, or wash away.

Anet’s Assortment

Anet Abnous is a Los Angeles-based Armenian-American artist whose imaginative and prescient is instituted on female magnificence and empowerment. With feminine figures as her muse, she creates breathtaking and summary imagery symbolising ladies’s liberation and rights.

Anet’s creations are deeply compelling and culturally numerous. Her ethnic and cultural designs distinction the colourful colors and impeccable particulars of conventional costumes and types intertwined with subdued darker shades to disclose an artwork of putting magnificence. Her work are displayed in a number of personal collections and have showcased in galleries in New York, Rhode Island, California, and Korea. Her creations and story have been revealed in magazines and information similar to Asbury Park, Burbank Chief, NY Artwork Journal, and others to call a couple of. An ardent supporter of women-centered causes, Anet co-curated Manhattan’s first Armenian feminine artwork exhibition in 2007, bringing collectively gifted artists from Armenia, Syria, and the US. She has additionally exhibited in numerous galleries with the mission of ending violence towards ladies. Anet’s Assortment is Wearable, Tangible Artwork, which is the end result of Anet’s dream to merge wonderful artwork, style, and storytelling by means of trendy tees, trendy scarves, unisex equipment, complemented by her private word playing cards imprinted together with her work.


Artuyt was based to make Armenian artwork recognized in Armenia and past. The gorgeous and distinctive scarves will allow you to uncover the beautiful artifacts of Armenian tradition, from the medieval occasions to trendy Abstractionism.

New assortment of scarves impressed by Albert Hakobyan Albert Hakobyan’s easy way of life is the results of the merging of the truth and his mental reflection. His works are certainly fed from deep poetic searches. The artist is delicate to the encompassing world, which turns into an entire and inexhaustible supply for his inventive meditations. Communication with Albert is straightforward. His look doesn’t correspond to the inside hearth, the vibration of his soul, and his delicate angle towards the phenomena of life. Nevertheless, he additionally broadcasts: “I’m the inventor of bicycle. I invented the bicycle – my bike. Regardless of that bicycle exists for a number of hundred years already, crucial is the pleasure of discovery. Nothing may be stated about portray, portray can’t be separated from life. Drawing is a life-style, an existence. There isn’t any distinction between drawing, sleeping, loving or touring. Each act requires nice duty and superfluous freedom. Nothing is important and nothing is secondary. Every thing has equal worth and is unbiased in its personal means. A line isn’t a shade border. Solely ABSOLUTE exists and the one drawback is to not prohibit the ABSOLUTE.


A brand new Parisian model in Couture. Armenian designer, Armine Ohanyan fascination for arts and crafts is behind her newest assortment of distinctive items, that are handcrafted with a specific artistic method and work round a-typical supplies for ladies clothes in addition to for males.

It’s a brand new era of creators utilizing new know-how to make the hyperlink between artwork, style, and digital. Armine Ohanyan Paris is a model that proposes distinctive items for men and women. The designer, Armine Ohanyan is taken into account to be on the fringe of her era on the planet of Style, her futuristic imaginative and prescient is impressed primarily from nature’s drive in all its types.

A couture assortment made in France, solely handmade, intimately impressed by nature, displaying the pure parts in all their types. Ice, crystallization, rain, wind, dew and roots. Every form of the gathering represents one in every of these parts whereas on the similar time a local weather evolution the place every season has its distinctive magnificence and a mild and mysterious environment. Crystallized in these environment, the Human Being turns into Nature. The Nature is eternal, nothing can cease it. It’s the true magnificence, perfection. For depicting this cycle of evolution, Armine Ohanyan makes use of the brand new applied sciences resembling 3D printing or supplies crafting, which play an necessary position in her creation course of. Her artwork investigations by no means finish, just like the motion that she exhibits in its totally different varieties and their ranges of colors and supplies. Her creations are futuristic, trendy, with a large magnificence contact. After just one season on the Haute Couture off calendar, Armine Ohanyan has managed to overcome well-known worldwide style magazines: Madame Figaro France, L’Officiel France, Harper’s Bazaar Spain, Elle Italia, Amica Italia and lots of others.

Daphne Couture

Daphne Couture was born from the belief that a lady can higher perceive a lady’s wants at present by placing the give attention to femininity and luxury with none design compromises. Daphne’s luggage characterize the actual luxurious and glamour that lately we don’t discover a lot. Elegant and stylish design, valuable work and Italian craftsmanship make the luggage sleek and complicated. The creator Dafna Cohen says: “I used to be born to be me … and right here I’m now with my lovely luggage”.

Naughty Sunday

Taiwanese model Naughty Sunday derives its idea and inspiration from “New Oriental”. Naughty Sunday collections assist the purchasers to find the Asian tradition and heritage,. The sun shades are mixed with Chinese language conventional aspect, leap out the limitation of body and reinterpret the diversified fashion of Naughty Sunday


Shabeeg, or “t-shirt” in Armenian, is a clothes model devoted to symbolize Armenian heritage universally via t-shirts and branding, aiming to assist Armenians everywhere in the world to not solely characterize, but in addition turn out to be ambassadors to the fauna, flora, and historical past of our tradition and wealthy historical past.

Shabeeg’s FW19 assortment’s inspiration is Cilicia, an unbiased principality, which later turned a second Armenian Kingdom, when Armenia was underneath overseas invasion in the direction of the top of the Center Ages. This assortment provides tribute to the monks and scribes of Cilicia who handed superbly illuminated manuscripts to us.

SOMA Jewelry

SOMA is the jewelry model established by Sofia Hallik (born in 1991 in Narva, Estonia), progressive jewelry maker and PhD researcher at Estonian Academy of Arts. SOMA presents an try and seize magnificence that’s past our grasp and understanding. The right symmetry of the varieties, the artificial nature of the fabric, the newest digital methods, and

using a visually monochrome palette type the code of Sofia’s aesthetic preferences. Sofia Hallik has already exhibited within the UK, Denmark, Belgium, Germany, Brazil, Spain, and Estonia; crucial are “European Prize for Utilized Arts 2015” in Belgium, Mons; “ESTONISHING!” exhibition at Thomas Cohn gallery as part of Munich Jewelry Week 2016 and in Brazil, Sao Paulo; exhibition by Estonian Design Home throughout Milan Design Week 2017.

POP collection Playful shapes from the pOP assortment is an ideal selection for many who love every little thing surreal and untraditional. POP is a mirrored image of recent popular culture. Recent collection combines 3D printing know-how with the normal technique of gilding with gold and silver leaf.

PLÜSCH Probably the most playful and versatile PLÜSCH collection are an final consideration catcher. Colourful assortment is made out of recycled wine corks and densely coated with sustainable textile materials flock, which creates clean and fluffy floor. This assortment is greatest recognized for its eco-friendly materials selection and wide selection of vibrant colours becoming with any type.

UNIQUE It’s all the time a pleasure to work on conceptual artwork jewelry, to dedicate hours to each element, to not remorse the time spent on statement of the shape and eager about probably the most appropriate materials or clasp. The distinctive piece finds its proprietor all through artwork exhibitions, catwalks, and boutiques, ending up with an individual that appreciates artwork jewelry.


Z.G.EST is a conceptual trend model of Armenian origin. We put excessive emphasis on high quality, capturing the most recent tendencies within the trend world and bringing distinctive design touches to our collections. We grasp at mixing simplicity with sophistication, aiming to construct aspirational items that create a particular expertise, inform a narrative, and emotionally attraction to our clients.

FW2019-20 Assortment Mindfulness FW 2019-2020 Assortment Mindfulness is right here to disclose main preoccupations of our beloved Z.G.EST lady, to free her spirit, to say with ardour and confidence that there are not any boundaries for her, to remind her of the significance of capturing the current second, of devoting time to ourselves, of taking a breath to liberate our thoughts, making modifications and being the change.


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With love,


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